BitTorrent Brand

BitTorrent, Inc. needed a more contemporary outlook. Here was our solution to update it and establish ties with its also renovated µTorrent flagship product


BitTorrent's website overhaul was to mimic µTorrent's own... To consolidate the message of "one company, two products" by sharing architecture, layout, iconography, and stylistically cues on a modular branding. Contrasting colors were used to set apart these otherwise siamese brands.

... this is the brand and website I had to start with. The logo was dated, and the message was blurry with unclear or conflicting calls to action. Execution was inconsistent and incompatible with a world-class offering.
... And the proposed brand refresh for 2012
BitTorrent... Part of a new brand ecosystem
Scalable brand architecture... to accomodate potential product growth
BitTorrent Control Logo Exploration
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