Airbnb was approached with a fresh and innovative visual language to reach a new demographic with the intriguing proposition of paying for their vacation... with their own vacation!
I art directed the illustrators at Croke Studio, and the copywriting of Adam Starr for a new take on Airbnb benefits.
Crafted with the help of business consultant Danielle Stroble, writer Adam Starr, and the ilustration prowess of Croke Studio
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