BitTorrent's website overhaul was to mimic µTorrent's own... To consolidate the message of "one company, two products" by sharing architecture, layout, iconography, and stylistically cues on a modular branding. Contrasting colors were used to set apart these otherwise siamese brands.

... this is the brand and website I had to start with. The logo was dated, and the message was blurry with unclear or conflicting calls to action. Execution was inconsistent and incompatible with a world-class offering.
... And the proposed brand refresh for 2012
BitTorrent... Part of a new brand ecosystem
Scalable brand architecture... to accomodate potential product growth
BitTorrent Control Logo Exploration
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