We started concept of Slice 1 in November 2013 and distribution of Slice 1 in Feb 2014
We started concept of Slice 2 in November 2014 and distribution of Slice 2 in Feb 2015
Market locations for both were national distribution (emphasis on NY, Chi and SF)
Distribution out of Redmond, WA
Size and weight of the product:
11.40” (W) x 8.44” (H) x 6.62” (D)
Suggested retail price:
MSRP is $199
The faceplate, backplate, and credit card reader bracket are single pieces made of 6061 aluminum. The base is made of 3003 aluminum. These four parts are powder-coated using two colors (Black BK11 in matte and Yellow PMS 129 U in gloss). Additionally, there is a total 10 black flathead screws (only four are needed to be removed for each major service operation) and four wide rubber feet at the bottom of the base. (Photos included feature a 3D-printed prototype for an optional iBeacon device in the backplate, available in the coming months).
Technical specs or production method:
The faceplate, backplate, base, and credit card reader bracket were created using a CNC-milling machine. The base was bent into its final shape by a precision metal press. After the parts were machined, they were put through a powder-coating process to add color and texture to the raw product. Two different finishes, matte and gloss, were used on the part to emphasize the Breadcrumb brand. All processes are made in close collaboration within a closely-located network of family-run business in High Point, North Carolina.
Software applications used in the design of this project:
Dassault Systèmes SOLIDWORKS 2014 was used to design the product. We also made use of Adobe Photoshop CC for quick design visualizations, and Dassault Systèmes eDrawings Viewer for easy previewing of 3D models on multiple devices.